What’s the first step in venturing into the world wide web in a business perspective? Domain Names. Here are three quick tips.
Many small to medium businesses make the crucial mistake of choosing a bad domain name. This is your address on the internet, much like your home address in a real life point of view. Here are some things to avoid when choosing your domain name!
Extralongdomainnamesaustralia.com.au - Long Domain Names
If someone told you there name was “Bob Patrick John Luke Mark” what would you remember his name being? Bob? Correct! This is a common thing that people are forgetting, having a long domain name will not be glued into someones brain. Short and sweet domain names are essential, in order to be remembered by potential customers for the future.
Don’t forget that keywords in domain names relate to the keywords that they will rank for. For your business you want your domain name to match what people are searching for, ranking for relevant terms. For example if we had a car shop, and named it “www.tonysstuff.com”, the domain name “www.carshop.com” would have a higher chance of ranking better due to the keywords used in the domain.
Would-you-remember-this-website.net - Hyphens in Domains
Look at the website address above, would you remember to add those hyphens in the second time returning to this site? Probably not. The potential customer would type in wouldyourememberthiswebsite.net and get nothing in return, there goes the sale! Although it does not technically have a negative impact on SEO, it does have an impact on the customers initial memory of your website. Yes you may have a good looking website, but with an over hyphenated domain name they may not remember your websites address.
3657daysaweek.net.au - Numbers in Domains
It is important to remember that domain names need to be as complicated as a piece of A4 paper, non existent. By having a domain name with numbers and letters through it may look good to the eye, it does not to the mind. The same problem as hyphens, theres too many characters to remember that aren’t just letters.
Remember!
Your businesses domain name is a critical component in terms of branding and credibility. We hope that these three tips will help you in successfully choosing the correct domain name.
To have a look at the range of domain names you can have and see if the one you’re interested in is available click here.
